Integrated Marketing Communications

We work closely to understand the needs of our clients and present to them an integrated marketing and sales plan with a focus on all segments - corporate , trade and consumer. Our knowledge of the markets we work in helps us to put together a strategy that is in line with the business environment today and trends for the future.

Our strength lies in timely implementation of the various components of the plan wherin we help our clients build their business through both online and offline activities - brand positioning, sales planning, advertising, direct mail, road shows, alliances and partnerships, events, online sales and marketing tools and media relations.

Our experience and networking with various media helps us negotiate, advise and implement campaigns that are timely and cost effective.

Media and Public Relations

Based on product parameters and requirements we develop a comprehensive public relations activity plan to build our clients profile and increase visibility. We work closely with the media in developing our client product specific stories and try to ensure our clients get prominent exposure in each of them, be it news or feature driven.

We have the experience in working on individual and fam trips for journalists , identifying the right media to be present in , as well as one on  one media interviews both in print and TV.

Press Conferences and Media Events can be organized to promote new products and developments and we have the resources to look after the entire logistics of any such event.

Brand Positioning

It is our endeavour to work towards ensuring that each of our clients should be able to achieve and maintain a leadership position in the segment they operate in. We work towards being able to position the brand keeping in mind its target audience by developing and implementing specific positioning strategies.

Event Conceptualisation and Management

With over twenty years of experience in handling events we have in depth knowledge and management skills to put together events for both corporate and consumer segments.

Based on requirements we provide a complete range of event related services. This could include assistance in event conceptualization, speakers, venue selection, travel and hospitality arrangements, sponsorships and complete event logistic handling.

Sales and Distribution

Having built a strong network with Travel Operators , OTA's and Corporates we work with our clients sales teams and support them in sales leads penetration. We can also provide a marketing activity plan for Online Distribution Channels as well as important strategic alliance partners across various segments, both trade and non trade.