Integrated Marketing
Communications and Sales Strategies
We work closely to understand the needs
of our clients and present to them an
integrated marketing and sales plan with
a focus on all segments - corporate ,
trade and consumer. Our knowledge of the
markets we work in helps us to put
together a strategy that is in line with
the business environment today and
trends for the future.
Our strength lies in timely
implementation of the various components
of the plan wherin we help our clients
build their business through both online
and offline activities - brand
positioning, sales planning,
advertising, direct mail, road shows,
alliances and partnerships, events, e –
commerce, online sales and marketing
tools and media relations.
Our experience and networking with
various media helps us negotiate, advise
and implement campaigns that are timely
and cost effective.
Sales
Management
We are committed to deliver sales,
increase revenue and market share
through dedicated account coverage. Our
database and contact network ensures we
target the right audience with a
detailed sales plan targeting all
segments, ie. Corporate, Travel Agents
and Operators, MICE Specialists and
Consolidators.
We also provide a sales and marketing
activity plan for Global Distribution
Systems and all Alternate Distribution
Channels as well as important strategic
alliance partners across various
segments, both trade and non trade.
Brand Positioning
It is our endeavour to work towards
ensuring that each of our clients should
be able to achieve and maintain a
leadership position in the segment they
operate in. We work towards being able
to position the brand keeping in mind
its target audience by developing and
implementing specific positioning
strategies.
Public Relations
Based on product parameters and
requirements we develop a comprehensive
public relations activity plan to build
our clients profile and increase
visibility. We work closely with the
media in developing product specific
stories and try to ensure our clients
get prominent exposure in each of them.
We have the experience in working on fam
trips , identifying the right media to
be present in as well as one – on – on
media interviews both in print and TV.
Press Conferences and Media Events can
be organized to promote new products and
developments and we have the resources
to look after the entire logistics of
any such event.
Event Conceptualisation and
Management
With over twenty years of experience in
handling events for various groups we
have in depth knowledge and management
skills to put together events for both
corporate and consumer segments.
Based on requirements we provide a
complete range of event related
services. This could include assistance
in event conceptualization, speakers,
venue selection, travel and hospitality
arrangements, sponsorships and complete
event logistic handling.
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